Francois FERRIERES

Passionate about leveraging technology to enhance healthcare, I drive the vision and development of our Hospital Pharmacy's operations orchestration software on the international market (EU, MEA & APAC)

- Drive the strategic development of the product roadmap, ensuring it aligns seamlessly with evolving market demands and regulatory requirements.

- Collaborate closely with the Software Engineering team, fostering a culture of partnership to meet high standards of reliability and functionality.

- Establish and nurture robust partnerships with Key Opinion Leaders (KOLs), leveraging their expertise to refine the product roadmap. Additionally, rigorously test and validate new product releases through these partnerships, ensuring that each release meets the highest standards of quality and addresses genuine user needs.

- Steer the Go-to-Market strategy by meticulously developing a relevant pricing strategy. This includes establishing a transparent sales funnel, facilitating seamless internal and external user adoption, and crafting compelling marketing content.

Marketing Lead for for Ultrasound Lifecycle Solutions (Services, Care & Hygiene, Evolution (O&U), Support, Education, Security, Patient Report Management, Fleet Performance Management) covering FBFA Region (France, BeLux & French-Speaking Africa)

- Lead Strategy & Execution of Omnichannel Campaigns to Instill Loyalty and Increase Revenue per Ultrasound socket within GEHC IB

- Be Accountable of IB Data Quality for better Market Segmentation and Customer Targetting

- Define and Implement Innovative Digital Customer Experience to Automatize Customer Journey and Increase Customer Satisfaction

- Implement EMEA Ultrasound Lifecycle Solutions Marketing Strategy in France, BeLux & French-Speaking Africa

- EMEA Leader & Initiator of Synapse, an Initiative to Break Silos between Clinical, Service & Commercial Team and Support Imaging Customers during the Lifecyle of their Equipment (+1,2M$ Options & Upgrade Order in 2021)

- Lead MRI Workflow & Clinical Optimization Programs with GEHC KOLs (Medical Imaging, Lean Strategy, Change Management Tools) to Trigger Adoption (+610k$ Upsell in 2021)

- Deliver 5+ Customer Success Stories to Promote Portfolio Capability and Create Proofpoint

- Build the Value Proposition, Develop & Launch the Ultrasound Analytics offer in EMEA (+130k$ in 2021)

- Be the Interface between Product team (Voice of Customer, Roadmap Review, V&V), Engineering team (Data Integration, DataWarehousing, BI), Sales team (Innovating Financing Models, Upsell Strategy) & Marketing team (Market Segmentation, Success Stories)